Privacy Policy

Last Updated: July 21, 2026
At Wyreth™, safeguarding the privacy and trust of our visitors and customers is a core priority. This Privacy Policy outlines how we collect, use, protect, and disclose your personally identifiable information when you browse our website, place an order, or interact with our footwear brand and services.

1. Information We Collect

We gather information only as needed to deliver a seamless shopping experience, fulfill your orders reliably, and improve our service for all customers.

Information You Provide Directly

When you complete a purchase, create a customer account, sign up for our email updates, or reach out to our support team, you may share personal details with us, including:
  • Your full name
  • Email address
  • Shipping and billing street addresses
  • Contact phone number
  • Payment processing details required to complete your order

Information Collected Automatically

When you navigate our website, certain technical information is collected automatically through standard web tools and technologies. This includes:
  • Your device’s IP address
  • Browser type, operating system, and device specifications
  • Browsing behavior, page interaction data, and referral source information, collected via cookies and similar tracking tools (detailed in Section 5)

2. How We Use Your Information

All information we collect is used for legitimate business purposes related to your shopping experience and our operational needs. Core use cases include:

Order Fulfillment & Service

We use your details to process payment transactions, coordinate shipment of your footwear order, and send automated order confirmations, shipping updates, and tracking information.

Experience & Product Improvement

We analyze browsing and purchase data to personalize your shopping experience, optimize our website functionality, and refine our product selection to better fit customer needs.

Customer Communication

We use your contact information to respond to support inquiries, resolve order issues, and answer product questions. If you have opted in to our mailing list, we may also share new product launches, exclusive promotions, and brand updates.

Security & Risk Mitigation

We leverage transaction and device data to detect and prevent unauthorized activity, fraudulent orders, and misuse of our website, protecting both our customers and our business.

3. Data Security & Protection

We take structured measures to protect your personal information from unauthorized access, alteration, or disclosure.

Encrypted Payment Processing

All sensitive payment data is transmitted using industry-standard Secure Socket Layer (SSL) encryption and processed exclusively through our PCI-compliant payment gateway partners. No raw payment card data is handled directly by our internal systems.

Restricted Access Controls

Personal information is stored on secured, access-controlled servers. Only authorized personnel with a legitimate business need may access personal data, and all such personnel are bound by confidentiality obligations.

No Permanent Card Storage

Wyreth does not retain full credit or debit card numbers, CVV codes, or other sensitive payment credentials on our internal servers once a transaction is fully completed and settled.

4. Third-Party Information Sharing

Wyreth does not sell, rent, or trade your personally identifiable information to external parties for their own independent marketing or commercial use. We only share limited data with vetted, trusted third-party partners who assist us in operating our website, fulfilling orders, and serving relevant content.

Advertising & Analytics Partners

We work with select third-party advertising and analytics providers who may place cookies, pixels, or similar tracking technologies on our site to deliver targeted advertising, measure campaign performance, and analyze site traffic. These partners may collect data about your browsing activity across our site and other websites over time.
Our key partners include:
All data collected by these partners is governed by their respective privacy policies. You may opt out of interest-based advertising by visiting the partner links above or adjusting the privacy and ad settings in your browser or device.

5. Cookies & Tracking Technologies

Our website uses cookies and similar lightweight tracking files to support core functionality and improve your experience.
Cookies are small text files that a website stores on your device during your visit. They help the site recognize your device on return visits and remember certain preferences and actions.
We use three primary categories of cookies:
  • Strictly Necessary Cookies: Required for basic website operation, including shopping cart functionality, checkout processing, and security features.
  • Analytics & Performance Cookies: Collect anonymous usage data to help us understand how visitors navigate our site and identify areas for improvement.
  • Marketing Cookies: Used by our advertising partners to display relevant Wyreth products and offers to you on other websites and platforms.
For a full breakdown of cookies placed by our Shopify e-commerce platform, you can review Shopify’s official cookie policy at: https://www.shopify.com/legal/cookies
You can disable or manage cookies through your browser’s settings menu. Please note that disabling certain necessary cookies may impact the functionality of our checkout and shopping features.

6. Third-Party Website Links

Our website may contain links to external websites, tools, or services operated by third parties. These independent sites maintain their own separate privacy policies and operational practices. Wyreth is not responsible for the content, privacy practices, or data handling of any third-party sites you access through links on our website. We recommend reviewing the privacy policy of any external site you visit.

7. California Online Privacy Protection Act (CalOPPA) Compliance

In alignment with CalOPPA requirements:
  • You may browse our website without submitting any personal identifying information.
  • This Privacy Policy is accessible via a clearly marked link on every page of our website.
  • Any updates or revisions to this policy will be published exclusively on this page, with the updated date noted at the top.
  • You may request to review, update, or correct your personal account information by contacting our support team or by logging into your customer account directly.

Do Not Track Signals

We respect browser-enabled Do Not Track (DNT) signals. When a DNT setting is active in your browser, we do not deploy behavioral tracking cookies, advertising pixels, or cross-site tracking technologies during your visit.

8. Children’s Online Privacy Protection Act (COPPA) Compliance

Wyreth’s website and products are intended for general adult audiences. We do not knowingly collect or store personal information from children under the age of 13. If you become aware that a child under 13 has provided us with personal information, please contact our support team immediately, and we will take prompt steps to delete that data from our systems.

9. Fair Information Practices & Data Breach Response

We adhere to the principles of fair information practice to protect your personal data. In the unlikely event of a data security breach that impacts your personal information:
  • We will notify affected customers via email within 7 business days of confirming the breach.
  • We will post a prominent public notice on our website homepage within 7 business days of confirmation.
  • We will take all reasonable steps to remediate the issue and prevent recurrence.

10. CAN-SPAM Act Compliance

We collect email addresses for the primary purpose of processing orders, sending order-related updates, and responding to customer inquiries. If you have opted in to our marketing list, we may also send promotional emails about new products, sales, and brand news.
To remain compliant with the CAN-SPAM Act:
  • All email subject lines and sender information are accurate and transparent, with no misleading or deceptive content.
  • All promotional emails are clearly identifiable as marketing communications.
  • Every promotional email includes a clear, one-click unsubscribe link at the bottom.
  • We process and honor all unsubscribe requests promptly, within the legally required timeframe.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, you may reach out to our team at:
Email: service@zephyrlift.com
Mailing Address:

Wyreth™

2855 Stevens Creek Blvd, Suite 2221

Santa Clara, CA 95050

United States